MARKETING PROFESSIONAL
Offering
Senior-level marketing professional with a proven record in planning and leading comprehensive marketing strategies for public and private-sector employers. Margin-driven, with a strong customer focus and a cross-functional background in advertising, public relations, customer service and marketing on both the client and agency sides.
Senior Planner-Marketing Communications, 2003- 4/3/09
WYNIT, Inc., East Syracuse, NY
Working closely with Product Management & Sales to define strategy and develop, execute, and manage public relations, marketing, direct mail and national trade show and special-events’ programs for national brands. Strong communications and negotiating skills with vendors, management and internal departments to maximize marketing and grow sales in accordance with marcomm plans. Direct support staff and prepare and manage pro-ject-related marketing budgets.
Accomplishments include increasing brand co-op funding support by more than 125%, organizing a na-tional tradeshow and events’ programs and establishing a robust PR program with full media exposure in key mar-kets.
Director Marketing Communications Services, 1996-2003
RYAN COMMUNICATIONS, Inc., Syracuse, NY
Counsel, design and execute marketing communications and public relations programs and services for this national-level advertising and public relations agency using traditional and virtual media, direct mail, Internet and, telemarketing. Key responsibilities including public relations planning and execution for all accounts and market-ing oversight for key house accounts including Carrier, Scotts Seed Company, Benjamin Moore Paints.
Accomplishments include, design and maintenance of agency and client web-enabled communications programs; crafting distributor/dealer advertising and direct mail programs that increased field participation by 18 percent; and, launching PR department that increased agency billing 19 per-cent in first calendar year. Key ac-count manager for Carrier dealer advertising.
Communications Manager
NIAGARA MOHAWK POWER CORP., Syracuse, N.Y
Served in positions of growing responsibility including primary media spokesperson, executive speech-writer, and manager of crisis communications as well as regional public relations manager and administrative as-sistant to senior vice president for this upstate New York E&G utility now operating as National Grid.
Accomplishments include managing customer marketing program to support new energy reduction effort; developing a nationally recognized crisis communications plan for nuclear engineering operations; re-crafted statewide media relations program that improved public perception of utility by seven percent in first year; and, ghosted numerous white papers and consumer communications projects including direct mail and newsletters.
Manager of Public Relations
GOULDS PUMPS, INC., Seneca Falls, N.Y
Developed, initiated and managed total internal and external communications processes and training, including employee, HR, trade marketing and financial communications. Served as principal spokesperson, writer/editor of company publications and managed global corporate communications mission by developing and implementing public relations strategies and marketing tactics for industry-related trade advertising and exhibits including management, execution, and analysis.
Accomplishments include concepting and managing investor-relations program that received national IABC award; development of employee VIP program that resulted in $6 million in manufacturing process im-provements; and, managed in-house production services groups (display, TV Services and Art) that provided marketing collateral to special events, tradeshows and district offices (This activity resulted from best-practice initiatives and Core Process Redesign).
Graduate-Level Education / Affiliations
• Rochester Institute of Technology, Management Communications Diploma w/Honors (4.0)
• New York University, Independent Studies in Business Planning, Project Management
• Public Relations Accreditation, Public Relations Society of America, APR
• PRSA, Central New York Chapter, past vice president, & Silver Anvil Award Winner;
• International Association of Business Communicators, Gold Quill Award Winner;
• U.S. Jaycees, past district vice president and local chapter president. Pop Warner Little Scholars, past presi-dent and coach.
• EMT Certified; former EMT Trainer with North Seneca Ambulance.
Resume online
